As transatlantic trip starts to make after the epidemic, JetBlue is debuting a new crusade promoting its lately launched New York to London service.

The first work from Adam & Eve DDB NYC since the agency won the account last time, the crusade includes several short flicks illustrating some of the airline’s services in facetious typographic sketches. One shows wallets on a baggage haul deposited as letters to spell out the watchword, “ We’re Great, Britain. ” Another uses a typographic illustration to show the airline’s commodious legroom in the core, and a further prosecution shows the expression “ Full bars on the house ” rising from the reverse of a seat to punctuate JetBlue being the only airline to offer unlimited, high- speed Wi-Fi on all transatlantic breakouts. The fourth prosecution promotes JetBlue’s” make-your-own mess” conception from New York eatery group Dig, with the line” tell other airlines to eat it.”

Photography was shot by artist Ben Stockley, while CG artist and developer Chris Labrooy created the original 3D-type design and vitality.

The crusade will run in theU.S. andU.K. for an original six weeks, using out-of-home digital and social. The airline’s New York to London route launched last summer serving both London’s Heathrow and Gatwick airfields.

“ We’ve disintegrated the domestic airline order than in the US for over 22 times with our award-winning service at a down- to- earth fares, and we ’re now incredibly agitated to bring that same experience to trippers across the pond,” said Jayne O’Brien, head of marketing, product & fidelity for JetBlue, in a statement.” We wanted to be authentic and facetious, and it was really important that we introduced ourselves to theU.K. in this way with our new crusade. ”

” We wanted to produce a crusade that would stand out in the order and prisoner the true JetBlue experience,” added Rachel Frederick, Adam & Eve DDB group creative director.” Working with Ben Stockley and Chris Labrooy, we created stunning illustrations that show off the numerous immolations that make up their transatlantic experience, along with a huge cure of personality. With a combination of beautiful photography and 3D type, the captions come alive within the airplane. ”